I helped to forge a brand identity for nChain, a blockchain research firm, which launched in early 2017. nChain has close ties to Craig Steven Wright (the rumoured inventor of bitcoin), so the company launched amid a fair amount of press attention.

I developed the concept and tagline ’change everything’ to convey the world-changing potential of the company’s technology. I also crafted copy for its website, which included various straplines and a company vision.